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Storm Trade: How To Use an Ambassador Program to Drive TGE Success

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Storm Trade: How To Use an Ambassador Program to Drive TGE Success

Stanislav Petriv

06.03.2025

8 Min Read

Struggling to get KOLs on board—and keep them? Many brands attract influencers but lose them just as fast. The solution? An Ambassador Program designed to keep KOLs engaged for months, not just days. Here’s how it works.

Client Overview

Storm Trade is an innovative trading platform combining the best of decentralized and centralized exchanges to provide a secure, seamless, and user-friendly trading experience. As a leader in its niche, Storm Trade sought to expand its community footprint through an effective and adaptive Ambassador Program.

Challenge

As Storm Trade prepared for its Token Generation Event (TGE), the platform needed to scale its visibility, engage its target audience, and build a community that would champion the brand. The challenge was twofold: attracting and retaining high-quality influencers and advocates, while fostering consistent engagement and impactful content creation.

What We Did

1. Precision Influencer Selection and Onboarding

We began a rigorous process of identifying, filtering and engaging influencers who aligned with Storm Trade’s ethos through a custom-built website we developed specifically for the Ambassador Program. Our approach included:

  • Detailed Screening: Analyzing potential ambassadors based on content quality, relevance to crypto and trading audiences, and historical engagement metrics;
  • Tailored Outreach: Personalized communication that highlighted the unique opportunities and rewards of joining the program;
  • Comprehensive Onboarding: Delivering guidelines, tools, and a dedicated support structure to help ambassadors represent Storm Trade effectively from day one.

2. Adaptive Program Management​

The program was designed to be dynamic, evolving with the needs of the community and the ambassadors:
  • Bi-Weekly Updates: We introduced new challenges and campaigns to keep the community engaged. Notable tasks included content themes like "DEX or CEX" and "Why Storm Trade is the Future."
  • Interactive Feedback Loops: We engaged in continuous dialogue with ambassadors to refine processes and incorporate their suggestions, fostering a collaborative environment;
  • Transparent Rewards System: Clear guidelines for reward calculations, updated regularly to reflect the program’s evolving focus. For example, we launched a CPM calculator on the program’s main page to give influencers real-time insight into their potential earnings.

3. Leveraging Expertise for Impact​

Our experience in crafting ambassador programs guided key decisions:

  • Tiered Progression: We implemented a structured growth system that rewarded consistent effort and exceptional performance, motivating ambassadors to strive for higher impact levels;
  • Community Integration: Recognizing the value of personal connection, we actively engaged with ambassadors through community channels, AMAs, and recognition of individual achievements

Results​

The outcomes exceeded expectations, delivering measurable value across key areas:

  • Influencer Network Expansion: Onboarded over 100 influencers, generating a combined reach of more than 800,000 impressions across multiple geographies in less than 2 months.
  • UGC Excellence: Spearheaded the creation of 1,600+ high-quality user-generated content pieces — including social media posts, articles, and videos — effectively showcasing Storm Trade’s unique features.
  • Community Engagement: Increased community sign-ups and participation, with over 300 advocates actively contributing to discussions and content creation.
  • <span data-metadata=""><span data-buffer="">Cost Savings: Achieved budget efficiencies totalling over $55,000 through precise targeting and optimized reward structures.

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Key Lessons

As shared in our guide on Ambassador Programs Done Properly, the Storm Trade program demonstrated the importance of:
  • Adapting quickly to ambassador feedback and market needs to maintain momentum;
  • Designing rewards that not only attract participants but also encourage consistent, high-impact contributions;
  • Building trust through transparency in tasks, expectations, and rewards.

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Key Takeaways

We built a scalable Ambassador Program that empowered Storm Trade to achieve its community engagement goals ahead of the TGE. By leveraging a structured yet flexible approach, the program became a model for how brands can unite advocates and influencers to amplify their impact.

 

For more insights into our approach to ambassador programs, feel free to book an expert session with our Ambassador Team Lead by following this link – https://calendly.com/stanislav_petriv/30-min

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